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Grammar fix

keep in mind

remember and consider

to remember a fact and let it influence what you decide or do

expressionB2common

Hear it in context

Notice where the phrase sounds natural.

  • Keep in mind that prices go up during the holidays.money
  • We should keep in mind that not everyone has fast internet, so online-only services can leave people behind.IELTS Part 3

Fix the pattern

Pattern: keep in mind (that) ... / bear in mind

WrongKeep on mind that prices change.

RightKeep in mind that prices change.

'Keep IN mind' (or 'bear in mind'), not 'keep on mind'.

Patternkeep in mind (that) ... / bear in mind

Use it right

Choose the version that sounds natural in speech.

Stiff One should remain cognisant of the associated costs.

Natural Keep in mind that it gets pricey.

'Keep in mind' is the natural way to flag something to consider; 'remain cognisant of' is jargon.

Build natural chunks

Words that usually travel with it.

  • keep in mind + that
    that...the costthisfor next time

Don't confuse it

Holding a fact in your thoughts to guide a decision, not memorising for a test.

Try it in Daily Speak →