keep in mind — remember and consider
expressionB2IELTS 6+neutralcommon
to remember a fact and let it influence what you decide or do
Say it like a native
Textbook One should remain cognisant of the associated costs.
Native Keep in mind that it gets pricey.
'Keep in mind' is the natural way to flag something to consider; 'remain cognisant of' is jargon.
Pattern: keep in mind (that) ... / bear in mind
In use
- Keep in mind that prices go up during the holidays.money
- We should keep in mind that not everyone has fast internet, so online-only services can leave people behind.IELTS Part 3
Common mistake
✗ Keep on mind that prices change.
✓ Keep in mind that prices change.
'Keep IN mind' (or 'bear in mind'), not 'keep on mind'.
Common collocations
keep in mind + that— that..., the cost, this, for next time
Don't confuse it
Holding a fact in your thoughts to guide a decision, not memorising for a test.