to produce something new and make it available for people to buy or use.
Apple is planning to bring out a new smartphone next month.
A: Did you hear that the bakery is bringing out a new type of cake? B: Really? I can't wait to try it!
If I owned a business, I would try to bring out innovative products every year to attract more customers.
Common mistake
✗Apple brought out with a new phone.
✓Apple brought out a new phone.
'Bring out' takes the object directly — no 'with'.
Tell it apart
They've brought out a new phone.
launched it for sale
They've brought back an old model.
reintroduced it
Use 'bring out' when talking about companies or people making new products, books, or music available to the public.'Bring out' here is about making something available, not about physically removing something.
to make a particular quality, ability, or emotion more obvious or easy to see in someone or something.
Her teacher really knows how to bring out the best in her students.
A: That color really brings out your eyes. B: Thanks! I chose it for that reason.
Good managers can bring out the strengths of their team members, which helps the company succeed.
Common mistake
✗That blue shirt brings out of your eyes.
✓That blue shirt brings out your eyes.
'Bring out' takes the object directly — no 'of'.
Tell it apart
That colour brings out your eyes.
makes them stand out
That colour washes you out.
makes you look pale and drained
Use 'bring out' when talking about showing someone's best qualities or making something stand out.'Bring out' here is about making something visible or clear, not about introducing a new product.
to cause a particular reaction, feeling, or behaviour in someone, especially in a way that reveals their true character or emotions.
The intense competition brought out the best in her, pushing her to achieve more than she thought possible.
A: I don't know why he was so rude last night. B: Sometimes stressful situations just bring out the worst in people.
Group projects can bring out a range of responses in students, from strong leadership skills to unexpected conflicts.
Common mistake
✗She brings out the best of me.
✓She brings out the best in me.
'Bring out the best/worst IN someone', not 'of'.
Tell it apart
A crisis brings out the best in her.
draws out that quality
A crisis brings up old fears.
causes them to surface
'Bring out' in this sense is used to talk about how a situation, person, or experience can provoke or reveal a particular side of someone's character or emotions. It is common in evaluative and reflective speech and writing.Unlike the B2 sense, which is about making a quality noticeable, this sense focuses on provoking or eliciting a reaction or behaviour, often in response to a situation or another person.