Invent a ridiculous reality TV show on the spot, what's it called and what happens?

A natural way to answer

I'd pitch a show called 'The Slowest Race'. Contestants compete to do everyday tasks as slowly as humanly possible, and the laziest one wins. It sounds silly, but I think it would really catch on. People love anything that turns the rules upside down.

Key phrases to use

• lose the plot — become confused, panicked or behave irrationally“Stuck in there, people would lose the plot.”
• catch on — become popular and widely adopted“I think the idea would catch on.”
• take the world by storm — become hugely and rapidly successful“That show could take the world by storm.”