a growing trend — increasing tendency (discursive/analytical)
a pattern or tendency that is becoming more common or noticeable over time, especially when discussing changes in society, habits, or technology.
Say it like a native
Textbook One observes an increasing propensity towards remote working.
Native There's a growing trend towards remote work.
'One observes a propensity' is essay-stiff; natives say 'there's a growing trend'.
Pattern: a growing trend (in/of/towards) + noun/gerund
In use
- There is a growing trend towards remote working as technology makes it easier for people to collaborate from anywhere.society
- In my country, there is a growing trend of young people choosing to study abroad, which I think is due to the desire for better educational opportunities.IELTS speaking
Common mistake
✗ There is a growing trend of people to work from home.
✓ There is a growing trend of people working from home. / ...towards working from home.
'A trend of [people] doing' or 'a trend towards [-ing]', not 'to + verb'.
Common collocations
a growing trend towards— towards, of, among, for
Don't confuse it
Unlike 'trend' alone (which simply means a general direction of change), 'a growing trend' emphasizes that the change is actively increasing or spreading. It is more specific than just 'trend' and more natural than 'increasing trend' in most contexts.