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Meaning trap

turn over

generate revenue

To achieve a particular amount of business activity, especially in terms of money earned or sales made, typically used to describe a company’s annual or periodic revenue.

phrasal verbC1occasional

Don't mix these meanings

Same phrase, different job.

generate revenue

To achieve a particular amount of business activity, especially in terms of money earned or sales made, typically used to describe a company’s annual or periodic revenue.

turn over (to turn something so the other side is facing up)

'turn over' also has the more basic meaning 'to turn something so the other side is facing up'; this is the advanced sense.

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Hear it in context

Notice where the phrase sounds natural.

  • The company turns over more than €5 million a year, making it one of the leading firms in the region.business
  • In recent years, many tech startups have managed to turn over impressive sums despite operating at a loss.IELTS speaking

Fix the pattern

Pattern: turn over + amount (of money) / turn over + object (business, company)

WrongThe firm turns over of two million.

RightThe firm turns over two million.

'Turn over' takes the amount directly — no 'of'.

Patternturn over + amount (of money) / turn over + object (business, company)

Use it right

Choose the version that sounds natural in speech.

Stiff The company generates approximately five million pounds annually.

Natural The company turns over about five million a year.

'Turn over' is the standard business verb for total revenue; the paraphrase is wordy.

Build natural chunks

Words that usually travel with it.

  • turn over + revenue
    millions a year£2m annuallymore thanroughly

Don't confuse it

Unlike the B1 sense ('flip something over') and the B2 sense ('give responsibility'), this sense is abstract and specific to business English, describing financial activity rather than a physical action or transfer of control.

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