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Meaning trap

knock down

reduce price sharply

To lower the price of something significantly, often as a result of negotiation or a special offer.

phrasal verbC1occasional

Don't mix these meanings

Same phrase, different job.

reduce price sharply

To lower the price of something significantly, often as a result of negotiation or a special offer.

knock down (demolish (a building or structure))

'knock down' also has the more basic meaning 'demolish (a building or structure)'; this is the advanced sense.

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Hear it in context

Notice where the phrase sounds natural.

  • The manager agreed to knock down the price by 30% to secure the deal.business
  • During negotiations, the supplier was willing to knock down the cost significantly, making the contract much more attractive to the buyer.IELTS speaking

Fix the pattern

Pattern: knock down + price/amount

WrongI knocked down the price for £20.

RightI knocked the price down to £20. / I knocked £20 off.

'Knock down TO + the final price'. To name the reduction amount, use 'knock £20 OFF'.

Patternknock down + price/amount

Use it right

Choose the version that sounds natural in speech.

Stiff I persuaded the seller to reduce the price considerably.

Natural I knocked him down to fifty quid.

'Knock down (a price)' is the natural haggling verb. 'Persuaded the seller to reduce the price' is wordy.

Build natural chunks

Words that usually travel with it.

  • knock down
    the priceto £50by halfa bit

Don't confuse it

Unlike the B1 senses, which refer to physically making something or someone fall, this sense is figurative and relates specifically to reducing prices or amounts, especially in commercial contexts.

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